Social Media Marketing for Solo Founders

Things you wish to know before you start your social media marketing journey.

Social media marketing has become very sophisticated. If you are just starting out, it will be very daunting. Which platforms should you invest your time on? What should you be posting? How should you find your target audience? Is social media worth it or is it a waste of time? I have collected a bunch of fun facts to help you get started.

Are you a B2B or B2C?

B2B marketers use Twitter, LinkedIn and Google+ more than Facebook, YouTube, Pinterest and Instagram. B2C markets is vice versa.

Americans check their social media accounts 17 times per day.

In 2015, social networks earned $8.3 billion from advertising. In 2017, this number is projected to be over $35 billion. Since so many businesses are spending money on ads, it must be working right?

6 new Facebook profiles are created every second.

There are over 1.71 billion users and over 40 million active small business pages on Facebook. 72% of US adults online visit Facebook at least once a month. You should at least make a Facebook page.

6000 tweets are sent every second.

An average user has around 208 followers. 66% of US companies with more than 100 employees use Twitter for marketing. 78% of people who complain to a brand on Twitter expect a response within an hour. You can actually do all your customer support on Twitter.

Over 80 million photos are uploaded to Instagram every day.

There are over 400 million users on Instagram. 90% of these users are younger than 35. 50% of these users follow brands. 70% of the most used Instagram hashtags are branded. Try to brand your own hashtags.

42% of all women online use Pinterest.

75% of Pinterest activity happens on mobile. 66% of pinned contents comes from brand websites. 93% of pinners shopped online in the past 6 months. If you are selling to female, definitely get on Pinterest.

3.25 billion hours of video are watched on YouTube each month.

300 hours of video are uploaded every minute. 9% of US small businesses use YouTube. Viewers who watch at least 30 seconds of an ad are 23 times more likely to visit of subscribe to a brand's channel. I know videos are hard to make, but this is exactly why you should make it. Things that are hard to make should have less competitions right?

How to make users visit your site?

Try to use phrases like "Read more", "See why", "Check out", "Explore", "Discover".

How to make users share your stuffs?

Try to use phrases like "Retweet/Share if you think/feel/believe…", "Tell your friends that you…", "Show the world that you…", "Spread the word…".

How to get users' feedback/thoughts?

Try to use phrases like "Tweet your thoughts with hashtag #…", "Tell us what you think in the comments below…", "Share your story", "We want to know what/why…", "Tell us & we'll RT!".

How to make users act on a call-to-action?

Try to use phrases like "Donate now to provide…", "Sign our petition to tell the world that…", "Share your voice if you…", "Pledge to…".

How to get more repins on Pinterest?

Images with multiple colors, 50% color saturation, little background, lots of red or orange, portrait style, and without human faces are way more likely to get repinned.

What are the best times to post on social media.

  • Facebook 1PM - 4PM
  • Twitter 1PM - 3PM
  • Pinterest 2PM - 4PM, 8PM - 1AM
  • Google+ 9AM - 11AM
  • LinkedIn 7AM - 9AM, 5PM - 6PM
  • Instagram 5PM - 6PM

Which day should I share my stuffs?


How often should I post on social media?

  • Facebook - 1 to 2 times
  • Twitter - 3 to 6 times
  • Instagram - 1 to 3 times
  • Google+ - 1 to 2 times
  • LinkedIn - 1 time
  • Pinterest - 2 to 3 times

What should I really be doing on social media?

  • Find and engage with potential customers
  • Research your industry
  • Monitor and response to brand mentions
  • Create conversations with brand advocates
  • Respond to inbound social messages
  • Curate and post useful things related to your industry

How do I get even more engagement?

Add content that can evokes the emotion of awe, amusement and laughter.

If I want to share a blog post, what length should the post be?

3000 to 10000 words get the most social shares. Yep I know, it sucks. Even this article is not that many words.

What should I really be posting?

  • quotes
  • tips
  • behind-the-scenes photos
  • your products photos and links
  • questions and polls
  • good contents from others
  • blog posts
  • offers and discounts
  • events information
  • testimonials and success stories
  • funny snippets
  • videos
  • interesting facts
  • recommendations
  • evergreen contents

What types of content should I create?

Infographics, top lists, why posts, what posts, how to posts and videos get the most shares.

What are the traffic driving titles?

  • Use numbers and interesting adjectives (Ex. 10 unbelievable ways you can...)
  • Offer a promise to the reader (Ex. This one minute ad will teach you more...)
  • Try to use negative titles - (Ex. 10 things you should never share on social...)

Can I reshare my posts?

If they are evergreen contents, reshare after 12 weeks.

I am sharing images. What are the dimensions on each social networks.

Check the Pinterest board below. There is a pin called Social Media Image Size Guide.

Support me?

Want me to write more stuffs like this? Support me by tweeting this or liking this.

Anymore tips?

Checkout the pins below. Bookmark this page or follow the social media marketing board below. If that's still not enough, check out the Growth Hacks Generator.